6 Actionable Shopify Marketing Tactics To Boost Your Sales

Posted by Oodles Marketing on March 17th, 2020

Well researched e-commerce marketing strategies play a critical role in enhancing an online store’s visibility. When you are running an online store, it is essential that for your brand to receive the widest possible exposure. Shopify is a popular platform which enables you to create and customize your own e-commerce portal. Besides, it is the easiest way to set up an online store and gives you access to a wide range of features and functionalities. Shopify is an ideal e-commerce suite for small-to-medium businesses.     Creating and managing an online store using Shopify is not very complex if you have the right expertise. However, challenges arise when you formulate and incorporate the marketing strategies to drive organic traffic to your store. A successful B2C marketing strategy includes benchmarks that the entire digital marketing team achieves with collective effort. The same strategy works for your Shopify store as well. Here, we have organized some effective online marketing tactics for your Shopify store. 

Online Marketing Tactics For Your Shopify Store

Email Marketing

Email marketing is one of the oldest digital marketing mediums which is still quite popular. Sending out mass emails with attractive offers or monthly/weekly newsletters is an essential part of modern-day digital marketing strategies. However, email marketing is not as effective as it used to be and doesn’t always provide the desired outcome. A vast proportion of target audiences tend to delete promotional emails or unsubscribe newsletters.    It is, therefore, essential to formulate your email marketing strategies in accordance with the preferences of your customers. You can improve your email campaigns by optimizing them for the target location and target audience preferences.

Influencer outreach

Influencer marketing has garnered a lot of traction over the past few years. You will come across a number of influencers that offer affiliate marketing programs through their brand accounts. A majority of these influencers are prominent bloggers with a massive reader base and thousands of social media followers. You can contact them to create sponsored blog posts to promote your products or feature them in their social media posts.  

Blogging

Blogging is one of the easiest ways to promote your products and drive sustainable organic traffic. If you are not utilizing your business bandwidth with blog creation, you haven’t fully explored your sales potential. Blogging should be a vital component of your digital marketing strategy.     If you are ready to spend some extra bucks, set up an in-house team of bloggers to create engaging blog posts featuring your products. You can also hire freelance bloggers on hourly basis to reduce your expenses. 

Pay-per-click Ads

Running PPC ads is the fastest way to attract relevant leads and improve sales. Google Ads is the best PPC platform that lets you create compelling ad campaigns. It features the sponsored ads in top searches or displays them on Google’s partner websites. The main benefit of PPC ads is that you can target your audience based on a number of parameters such as location, demographics, gender, and age group. Besides, you can retarget your potential customers with remarketing campaigns

Social Media 

Social media is the easiest way to drive free organic traffic to your online store. Most e-commerce businesses have multiple social media handles. They have a dedicated social media team to handle their SMO activities.    Although marketers have several social media platforms at their disposal, Facebook and Instagram host the largest social media audience. Over the years, Facebook has introduced a variety of unique features for business owners to promote their products and services. Facebook marketers can create and run data-driven ad campaigns to boost sales and enhance product visibility.    At the same time, Instagram is getting popular for its unique promotional features. Users are frequently moving to this image sharing app, making it an ideal platform for online marketers to attract potential customers. Instagram ads are more effective than Facebook ads since they exclusively target mobile users. 

Affiliate Marketing

Affiliate marketing is a type of referral program that enables business owners to increase their product sales through their affiliates’ marketing efforts. During the initial promotions of your Shopify store, affiliate marketing is a must-have marketing tactic.   It is one of the fastest ways to grow your brand awareness and attract new customers. Shopify offers its own affiliate program for newly created online stores. The best thing about affiliate marketing is that you only pay your affiliates when you generate sales.

Choose Oodles Marketing To Accelerate Your Shopify Sales

We are a digital marketing agency with a seasoned team that delivers an exhaustive range of e-commerce marketing solutions to accelerate your Shopify sales. Our digital marketing team uses the latest online tools and techniques to promote your Shopify store over the relevant online marketing channels. Explore our digital marketing services here and choose as per your business requirements.