How to use Instagram for Business
Posted by growthmarketingagency on June 22nd, 2020
We all know what Instagram is all about right?
Most of us will answer as, Hey!! it is a social media. We connect with our near and dear ones, we post stories about what we are doing.
Well Yes! but do you know that Instagram is also a business platform? It is a great place not only to connect with millions of customer but it has turned out to be a lead generation machine.
More than 25 million organizations worldwide are already using Instagram for business, and around 200 million users visit at least one business profile each day.
Do you also wish to expand your business through Instagram but you are confused about how to approach this opportunity?
Do not worry!
Let us provide you with a little insight on how to use Instagram for business.
Let’s get on with it!!
What is the basic rule to follow while promoting a business on Instagram?
1. Get an Instagram business account
We all have our personal accounts on Instagram that we all use to share stories or post or connect to our family and friends. But do we use the same for business? the answer is a big “NO”.
To promote your business or the brand, the first basic rule is to have a BUSINESS ACCOUNT or convert a personal account into a business account.
How to set up an Instagram business account
Now, you have a personal Instagram account that can be converted to a business account. Continue by following the steps below.
How to convert a personal account to a business account
2. Make a winning Instagram strategy
Define your target audience
Before you can decide what kind of content you will post on Instagram, you need to think about who is going to see it. Who is your target audience?
Set goals and objectives
Understanding your main goals keeps you on track and allows you to focus all of your efforts on achieving business objectives. As you build your Instagram presence, you can also go for goals based on vanity metrics like likes, follows, and comments.
Focus on the right performance metrics
The metrics to measure and track will vary for each business but you should focus on metrics related to the social funnel.
The first thing you need for any service-based or product-based business to follow is the “Connection”. Connection implies a real conversation with clients or followers and a real relationship. Make them engage in a positive conversation which they can relate to. Connecting and building a relationship with each individual matters than focusing on the bunch of target audience as a whole. Direct stories to target each person, as they say, its a chain system one individual will lead to ten.
4. Focus more on skill set presentation
Business needs to showcase their service and products to the customer. If you have a service-based business then it is advisable to show before and after of their service, or videos of their work, post stories on how you are doing the job that makes you different from other service providers. If you have a product-based business, show what your products do, before and after the usage of the product or videos on how to use the product.
5. Use Testimonials and user-generated content
A great technique that works wonders with clients is testimonials and user-generated content. The more individuals share testimonials or posts in their feeds or stories about your brand, the better are the chances of conversions.
6. Educate and Inspire
Sharing tips and tricks, educating and inspiring the audience can make them come back hungry for more. Now educating generally does not imply a huge amount of information or any boring lengthy post. Sharing little tips and tricks or inspirational stories or unique educational insights can inflict curiosity among customers. This will make them visit your Instagram page every day. Soon this will turn into loyalty and help you to generate leads and build a relationship. Engage, connect and convert.
7. Use Influencers to Promote your Business
Influencers are those who have large followers on Instagram. You can pay Instagram influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and do not look like advertisements. This is helpful since people typically hate advertisements.
8. Use IGTV
Launched in June 2018, IGTV is the feature that shows long-form, vertical videos. IGTV is available in a stand-alone app within Instagram’s app, and each video can be up to an hour-long. Get creative, use IGTV to market your business in several ways, like hosting FAQ sessions and conducting how-to chat.
9. Use the right hashtags
Hashtags make your Instagram content easier to find.
Captions are not searchable on Instagram, but hashtags are. When someone clicks on or searches for a hashtag, they immediately see all the associated content. It is a great way to get your content in front of people who do not follow you. A branded hashtag uplifts your brand and encourages followers to share photos. It is a great source of user-generated content.
10. Advertise on Instagram
Like any other social media, businesses also have the option to advertise on Instagram. There are three formats for advertising:
Photo ads: These look like normal photo posts, but they have a Sponsored label above the photo.
Video ads: Similar to that of photo ads, these look like regular video posts, but with a Sponsored label on top
Carousel ads: These ads look like photo ads but features multiple photos that users can swipe through.
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
Also See: Business Account, User Generated, Target Audience, Photo Ads, Metrics, Instagram, Business
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