Where does email marketing fail?

Posted by SharonEvans on January 9th, 2014

What do you typically do when you get those marketing emails? No doubt you trash most of them. This is what others do as well. People are as it is bugged by envio masivo de emails and they don’t even want to see these emails coming into their inboxes. Most of those that are into email marketing fail because they don’t do the basic things right.

Given below are some of the most basic mistakes that happen in email marketing. Ensure you read about these issues and their solutions. The next time you get into envio masivo de emails without these mistakes you will get what you are expecting from this type of campaign – conversions and ROI.

The target audience has the impression of spamming

This is the biggest problem with envio masivo de emails – most of the recipients consider these emails as spam. In fact most of the email services put these emails in the junk folder that no one bothers to look at. It’s very difficult to change the mindset of the recipients but simple working on the subject line can help. Actions could be as simple as creating engaging subject lines, not using CAPS, not using clichéd phrases and not using exclamation points.

Distribution list is not right

Email marketing definitely fails when someone buys the distribution list from dodgy sellers. The distribution list has to be right for this form of marketing to work and there are many shady dealers of these lists. You have to take out time to review these distribution list sellers and this can be done online.

Campaign based on gut feeling

Email marketing has to be based on hardcore data. If someone assumes that people in their distribution list would be interested in a particular product or service then such email marketers are doomed. Data analysis has to be done and done well. Else there is no scope of success.

Email content is not right

The email content should have the right mix of text and media. Too much of anything and it will be trashed. Color coordination, template and branding are also required.

Expectation management not done

The Direct Marketing Agency says that the ROI for envio masivo de emails is 4300% but you cannot start your campaign based on this statistic alone. There is massive effort that needs to be put in. Moreover there should be transparency in your communication. If you told your audience that you will send them 2 emails per week don’t exceed that number. Also give them the option to opt out if they want to.

All these are reasons that can make email marketing fail. You can save as much as you can on envio masivo de emails but the campaigns will not work for you because you ignored the basics. The five points mentioned here are very important points and you have the resolution given too. Ensure you find out more on this topic so that the money you spend has excellent ROI.

You can crear newsletter and not make it work or you can have your email masivo campaign work for your business. Learn from the experts how to make these campaigns work.