Common Mistakes to Avoid For Successful Corporate Event Planning

Posted by planaheadevents on June 23rd, 2014

Corporate events are a good way of branding your business and maintaining a good professional relationship with your clients and delegates.That’s why corporate events need a certain degree of careful planning.Even a single mistake can have a negative impact on the reputation of your business or organization. Here are some common mistakes to avoid and practical tips to guide you through the corporate event planning process.

Not Setting Clear Objectives

When organizing corporate events it’s always important to identify clear goals and objectives.If you don’t set goals and objectives for your event,you won’t have a way to determine if event has been successful. An event planner can set objectives for an event by conducting client surveys,assessing budgetary bottlenecks and critically evaluating shortcomings and mistakes.

Trying to Handle Everything on Your Own

Event planning is a complex task that involves juggling many dependencies at a time.A professional event planning company will have experience and will be able to foresee any problems that may arise.An established company will be able to offer creative solutions and problem-solving techniques to the client.They’ll have the right resources to manage the project in its entirety and ensure that the event goes as smoothly as planned.

Leaving Anything to the Last Minute

Leaving something to the last minute will cause chaos sooner or later.It is always good to plan your event in advance.If you’re well organized and stick to a concrete plan, you will have all the pieces secured (including backup plans), well before your event.

Not Learning from Past Mistakes

When it comes to planning successful corporate events, we need to learn from our mistakes so that we do not run the risk of repeating them.A good event planner should gather material on similar events that other companies have run,and gather as much information as she can to learn from past experience. She can review prior event material such as invitations,correspondence and previous quotes for an idea of what to expect.

Relying Solely on Social Media for Event Promotion

Social Media has revolutionized the promotion aspect of event planning,but you shouldn’t rely solely on social media to promote your event.The best way to promote an event is to approach it holistically.E-mails,phone calls,posters and flyers etc are still very effective when it comes to promoting an event.Make sure you are utilizing every medium for the promotion of your event.

Not Having a Backup Plan

Though a good plan is necessary to prevent any unexpected’s also necessary to have a emergency plan ready in order to handle any last minute snag.It may be impossible to make a contingency plan for every aspect of your event, but try to have as many in place as possible.

A properly planned, hosted and executed event can be an amazing asset to your business.It’s extremely important that when you are planning your next event,you gather as much crucial information as possible and hire only a reputed event planning company like the Plan Ahead Events,who have the expertise, experience and knowledge to make your events hugely successful.

For more information, visit

Like it? Share it!


About the Author

Joined: September 27th, 2013
Articles Posted: 12

More by this author