What You Should Know About Colors in Branding

Posted by Real Thread on January 12th, 2021

How much thought did you put into the colors of your logo? Did you just go with something that looked nice, or did you consult with an expert? Whether you know it or not, your brand’s colors can evoke emotions, thoughts, and feelings for your team, customers, and the general public. So, the next time you order a batch of custom masks, consider how the colors you choose might reflect on your brand.

Color Helps You Relate to Your Audience

Where words fail, colors pick up the slack. Some of the most recognizable logos in history featured bold, purposeful colors that appeal to different audiences in different ways. Some brands aim for you to trust them, while others might want you to think of them as a fun, hip company that cares about the environment. Sometimes all you have to see is a logo and its colors, and you can infer the company’s attitude. Your goal should be to do the same with your designs.

Common Colors and Their Meanings

Although color psychology can be subjective in many ways, many experts agree on the meanings of common colors. Consider these associations for common colors:

• Red is all about capturing attention. It’s a loud, exciting color that is noticed easily. Many brands use it to signal passion, danger, and action or to promote energy.

• Yellow reminds many of us of the sun and warm feelings in general. If you’re trying to communicate a positive, uplifting message, you may wish to include yellow in your design.

• Blue can have multiple meanings. It can encourage feelings of trust, sincerity, peace, and calm. Blue can be used to signify something cold as well.

• Orange can add a “fun” element to any design, as its associations include adventure, enthusiasm, and success. If your brand is more light-hearted or adventurous, orange can help communicate those energies.

• Green is all about growth, so vibrant and eco-friendly brands often choose this color for its association with plants and the environment. It’s also related to money, making green a common choice for financial-service organizations.

Consider Your Brand

Color psychology isn’t an exact science, so there are plenty of examples of brands bending the rules—or breaking them—with success. However, these common color associations can help provide you with a starting point and help guide your future designs. If you’re planning on placing a custom printed face mask or t shirt order, ensure that the company you select has the technology and skills needed to print your colors and design accurately. From the initial digital design to the final product, consistency can ensure that your brand comes across in the best way possible.

About Real Thread

You don’t have average expectations, so Real Thread isn’t your average t shirt printing company. Real Thread, a custom t shirt printing company, offers apparel that your team will actually want to wear. Whether you’re celebrating a company achievement, promoting your brand, or building camaraderie, you’ll love Real Thread. They make custom-printed t shirts, hoodies, and other apparel that feels great and looks even better. Forget about those boxy, uncomfortable custom shirts of the past and experience next-level apparel that represents your brand well. Real Thread also offers a selection of custom face masks, allowing you to put your logo or message front and center. From businesses to nonprofits, sports teams, and respected apparel brands, see why Real Thread is the clear choice.

Bring your brand’s colors to life with Real Thread at https://www.realthread.com/

Original Source: https://bit.ly/39n6xyC