Promote Your Brand with Custom Calendars

Posted by Rahul Shah on January 18th, 2021

Calendars are a very useful item. People use it to keep a track of important dates and events. Over time calendars have taken various forms from physical calendars to digital ones on your cell phones. But the purpose has always remained the same. However, most of us still prefer physical calendars, placed in the most visible corner of the house or office desk to keep a track of all the important events. For this reason, custom printed calendars are still popular among marketers to promote businesses.

Custom calendars are one of the cheapest means of promoting business throughout the year. Imagine the immense brand exposure a personalized calendar provides. It is not limited to the recipients only; anyone who works in the same periphery or lives in the same house is also exposed to your marketing messages. One of the greatest reasons to use promotional calendars during your next marketing event is they are universally appealing to people from virtually any industry or line of business. Thus, it is not wrong to say that when it comes to promotional giveaways, advertising specialties, and marketing gifts, there is no better choice than a custom printed calendar.

Here are some benefits of promoting your brand with custom calendars:

• Increases Brand Awareness: A custom calendar is a perfect promotional item to increase your brand awareness. You can use photographs of your products, stores, and events on the calendar along with your brand name and logo. Good graphics will provide a clear yet subtle way to communicate the benefits of your brand without using a lot of words. This will make your custom printed calendars eye-catching and grab the attention of the target audience. People will see your brand name along with the services you offer. It will make people aware of your brand and whenever they will think of buying a product similar to what you offer, they might land up in your nearby stores.
• Long-term Exposure: Whenever marketers think of giving freebies to the customers in the form of promotional gifts, they always choose products that are highly used. This is because they want people to be constantly exposed to the marketing message. We all know that a calendar is something that stays all around the year and it is a daily necessity. Once the calendar is placed, it will always stay put. This means your organization's name and marketing message will be seen over and over again for at least twelve months. Not many marketing strategies offer such a lasting impact for so little investment. This kind of brand exposure is very beneficial for generating leads and increasing brand visibility.
• Universal Appeal: Calendars have a universal appeal. Everyone uses some type of organizational tool, and a calendar is a common sight in offices and homes across the nation. When a brand tailors to the need of their customer they are more likely to become their favorite. Thus, the custom calendar has to be designed to cater to the needs or interests of the client. This will not only boost your business, but you will also provide value to the person receiving it.
• Builds Brand Image: Whenever a brand gifts something valuable to its clients in the form of some tangible gift that has high utility in their daily lives, they are more likely to become the foremost priority of their customers. This shows you care about your target audience and wants to go beyond providing customer satisfaction. It is more like giving a brand experience. All this portrays your brand as a leader in their respective sector which ultimately adds to the brand image. Therefore, calendars are an ideal promotional gift.
• Inexpensive: Personalized calendars have a high perceived value yet are very economical to produce. The average price of a customized, promotional wall calendar is very low if compared to mass advertising through the Internet, billboards, radio, TV, etc. Looking at the price of printing customized calendars one can say that the number of potential clients, existing customers, and industry decision-makers you can reach is staggering. This is a relatively modest investment that can enable you to target hundreds of customers in one fell swoop. Because custom calendar provides targeted brand exposure for such minimal expense, they are one of the most cost-effective promotional items that businesses can invest in today.

As marketers, you will want to make a personalized calendar as early as possible to grab the most prominent space in the house and offices of your target audience. As a general rule, the first calendar on the wall stays put. Towards the end of the year is the best time to give calendars as promotional giveaways or the very beginning of a new year. This is the time that people generally put them in the most visible corner so that they know the events lined up for the entire year.

As brand owners, you must make sure whatever reaches your customers be it a product or a gift has to be of top-notch quality. Only when your marketing message reaches the target audience most appropriately, it creates the desired impact. For this reason, most businesses use professional customized calendar printing services. The web-to-print solution providers make the best-customized calendars online. They understand the nitty-gritty of designing and produce something that is not only pleasing to the eyes but also puts across your marketing messages flamboyantly. One such printing company is PrintStop. PrintStop listens to its clients and understands their exact needs. Based on the requirement of the business, they design and customize the products. They have an entire section on their website that offers only calendars. They have a wide range of calendar products ranging from name calendars, hanging wall calendars, pyramid calendars, pop-up cube calendars, and lots more. All of these are available at their online storefront. You can either upload your design or get one made exclusively for your brand. So what are you waiting for? Go check it out and get your hands on some of the best designs and buy customized calendars online!