What are some tips for designing an eye-catching flyer?

Posted by Rahul Shah on February 22nd, 2021

Flyers are an effective and inexpensive way of promoting your business. Regardless of the size of your business, printing flyers is a smart way to catch the attention of the target audience. Anything that is a tangible form of marketing leaves a strong imprint in the minds of the target market. It engages us on a physical level. Not only the flyer printing cost is very low, but they are also a very convenient form of advertising. You can very easily reach the masses without having to spend a lot of money. Flyer printing is a great way of motivating your prospects to do certain actions in your favor, be it visiting the shop, participate in a contest, or purchase from an on-going sale. Flyer distribution serves the marketing objectives quite efficiently. This is the reason that most marketers use flyers to achieve their marketing goals. It is an easy way to communicate with your prospects and customers.

Flyer printing is an art. You need to blend in good craftsmanship with an intelligent design that narrates a compelling story. Remember, effective flyer designs will engage and inspire people. Not all flyers that are printed help you achieve your marketing objectives. Only those flyers which are good enough to catch the attention of the readers can compel them to act in your favor. Therefore, it is very important to design your flyers very carefully. A strong flyer design will be beautiful, memorable, and thought-provoking. As a marketer, you want to grab and hold people's attention long enough for them to actually read your flyer and then act on it. This is not possible without a well-designed flyer. Hence, here are a few tips for designing an eye-catching flyer for your business:

1.         Plan your message: The very first step is to identify the purpose behind flyers printing. You need to plan your message well after all the main idea behind flyer distribution is to spread your message among the target audience. You need to think about the main aim and the elements you want to use. This step is all about the preparation and collection of the required content. You need to assemble all the images you want to use, the headline, sub-headings, and the main body. Your objectives can differ depending upon the requirement and the type of your business.

2.         Decide the call-to-action: Every flyer must have a call-to-action. It is directing the readers on what to do next. Your call-to-action will ensure that whosoever is reading the flyer will come back to you. This is an action-oriented sentence where you direct your readers to do a certain action in your favor.

3.         Choose sophisticated colors: The overall appearance of the flyer depends on the kind of color combination you choose. Make sure to select colors that pop up but at the same time are not too bright. You have to make it as eye-catching as possible. Therefore, don’t go too loud with the colors. Make the appearance a little more on the softer side as it will give a sophisticated look to the flyer and make it look more appealing.

4.         Use readable fonts: Your ultimate aim is to spread your message across the target audience. So you need to put in extra effort to make your flyer legible enough. Don’t use fancy font types that are difficult to read. Keep the text simple, bold, and readable. Also, give special attention to the colour contrast and make sure that the color of your font goes well with the background color.

5.         Bring the focal point in the limelight: Every flyer has a key message that it carries. You need to make sure that the key message is highlighted properly and people understand the center point of your flyer. You can achieve this by either highlighting it or using a different font style or by using a different color.

6.         Pick the right kind of material: All your designing elements will not come together if the material used for printing is not good enough. Choose a high-quality paper and try to give some special finish to your flyer. Either you can make it glossy or matte it is completely up to you. This will make your flyer more attractive and enhance the overall value of the flyer. Material is not only important for appearance but it is also a key factor behind the durability of the flyers.

7.         Use high-resolution images: If you are planning to use graphics and images, make sure they are high-quality. High-resolution images are very essential to make your flyer look professional. Always hire a professional photographer to click pictures or use pictures clicked from high-definition cameras. Poor quality images will distort during the printing process and will not give you the desired result.

8.         Hire a professional printing company: If you want to produce a flyer that is exceptionally well-designed and catches the attention of the readers, always hire or consult a professional printing company. DIY printing cannot give you the desired result and it is even expensive when you want to print flyers in large quantities. Professionals will not only guide you through the entire process and will act upon your instructions to give you the desired output.

Flyers play a significant role in a brand’s presentation. They are an effective marketing tool that can be used to create awareness about your brand or service. Whether you run local shops or own large corporations, flyers are the most efficient way to reach out to your target audience. All you need is a perfectly designed flyer that serves your marketing purpose. 

With the advent of the online print industry, it has become quite easy to design flyers the way you want. Whether you are looking for flyer printing online or want to order flyers online, everything is possible.

Achieve your marketing goals by investing in a good promotional flyer. You can take assistance from a professional printing company like PrintStop. PrintStop is an online printing company that offers plenty of customized promotional flyers. They will help you promote your venture or any important events effectively with their attractive, colorful flyers. Their flyer's printing cost is very affordable. You can place your order online by simply uploading your flyer design or choose a design from the ready-to-use layouts and get your professional flyers printed and delivered to your doorstep.  PrintStop ensures that the vibrant consistency of the flyer is maintained throughout the print procedure. So start your promotional campaign with a well-designed flyer from PrintStop and achieve your marketing objectives.

Like it? Share it!

Rahul Shah

About the Author

Rahul Shah
Joined: August 17th, 2020
Articles Posted: 68

More by this author