How to Rank Higher in Google's New Search EnginesPosted by Gentry Hicks on May 26th, 2021 Recent changes to Google helps it be seem like Google is no longer just one internet search engine but a combination of 6 or 7 different se's all rolled into one. Your SEO efforts should now be targeted at ranking high in these search engines in addition to in traditional organic search. A time back I wrote an article entitled "The Five Pillars of Google Search" and had I known how important those pillars would become, I would have paid more focus on them. What I didn't factor in to the equation was Google's whole re-structuring of its SERPs interface or website landing page. It really is a whole new Google with not only one search engine but a variety of 6 or 7 search engines all competing for your attention. The brand new left side column using its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that important first page. There are also many new methods to view the results such as for example view everything or you will see with an increase of or less shopping links. Plus you may also view Google results for books, maps, blogs, updates and discussions - new ways to get your website or links into Google. Throw in the sweetness Wheel and things are indeed looking completely different within the brand new Google SERPs. As Additional info -time online internet search engine marketer, I should have expected something like this but the recent changes within Google has been totally unprecedented. We've seen major updates before, a number of them very disruptive just like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used. Before I start sounding too cryptic, these recent changes seem to be a "coming together" of all the several types of searches in Google which have been around for quite a while. Now it seems with the brand new interface architecture... each type of search is given more importance or rather more of the same billing or footing within Google. Nowadays there are multiple ways to get your links viewed and hopefully clicked within the main search engine on earth. First, I always make an effort to start any piece on Google or the various search engines with a disclaimer. Mainly, in the course of running 9 or 10 websites, I keep a daily monitoring of the keywords which produce revenue, some of these keyword phrases have been monitored by me for 6 or 7 years, however they are only a little sampling of keywords and sometimes drawing or making conclusions with such a small sample could be misleading or downright wrong. So take the following information on Google with this particular point in mind, just one single webmaster observing what's happening with Google and putting in his two cents worth. Now, the reason why I say "Google's New SE'S" is the feeling which has gradually crept into my daily marketing - it feels as though you're no longer coping with one organic search engine but 6 or 7 different search engines. Let me explain, for years Google has been presenting results for not just static webpages also for images, videos, news, blogs and shopping/products - but recent changes have shaken up things significantly. With the recent changes Google seems to be placing more importance on these new ways to search. Videos have taken a large step forward and will now pop up on the initial page and stay there. Creating a video is now among the fastest ways to get on the initial page of Google, even for very competitive keywords. Even though many online marketers are taking advantage of this fact, it really is relatively new and you will have a much better chance of ranking for a video instead of an ordinary web page in Google. It could happen almost instantly. Personally, I like using the YouTube platform because it is also owned by Google plus they no doubt can easily tap into all of the background stats on a video such as comments, viewer ratings... and so on. In other words, Google has always favored methods to make their SERPs more democratic and user generated/rated videos will be the perfect fit. So too are blogs and entries, these could be easily monitored and (comment spam aside) are more democratic since it's harder to fake Diggs or Re-tweets. These social bookmarking systems and sites supply the se's, especially Google, with some very helpful user-generated rankings and ratings. Blogs now likewise have two subcategories - Twitter/FaceBook Updates and Forum Discussions, which are now displayed separately. Google seems to be placing more importance on popular Posts, Diggs, Tweets... within their SERPs. Again, I find using a simple Google owned program like Blogger to be a good way of ranking high in Google. For example, my posts in Blogger are indexed in Google within minutes, this recently seems to have been speeded up and we are moving more towards instant search results. Another instant solution to get your content onto the initial page of Google is by using a News Release. Google has always listed News Items on the initial page but this now appears to play a far more important role, especially when you take into account all of the new features in the left side column. Surfers will probably stay on that first page longer and you have a better potential for getting your news item read. Within the last couple of years, I have started doing Press Releases, mainly through PRweb but there are several free programs you should use. I also like posting my articles to American Chronicle since Google News accumulates and displays a lot of these items. Again, like videos, getting the News item listed is nearly instant and within seconds you can have traffic flowing to your site. Images and image search has always been a significant feature of Google Search. One which online marketers and webmasters have taken advantage of by creating images to match the primary products or keywords of their sites. Now Rank First On Google is much more varied and has a lot more options to re-defined your image search, for example you could target a particular color or line drawings. Regardless, images is definitely an easy solution to get traffic from Google.Like it? Share it! More by this author |