Advantages of eCommerce

Posted by Ayatas Technologies on October 26th, 2022

Electronic commerce continues to strengthen worldwide, in 2019, it invoiced more than 3 billion dollars, which represents 12% of sales in the retail sector, and makes it a growing purchase option. But what has changed in the purchasing behavior of people? What makes this option is gaining ground against traditional trading? As there are many differences between eCommerce and traditional websites, you must be careful in designing the best online store for your business as a business owner.

With the increasingly strong presence of the Internet in everyday life and the security that the banking sector has generated for carrying out electronic transactions, people see e-commerce as the perfect option for comfort and time savings. Finally, many large companies and SMEs are offering their products and services through these platforms, allowing business development in increasingly globalized environments.

In fact, for small businesses and entrepreneurs, e-commerce becomes the perfect platform to compete alongside large industries, being an opportunity to increase sales and achieve greater brand recognition and customer loyalty.

However, the lack of technical experience, logistical problems and failures in customer service are some of the barriers that digital businesses face and that slow down the development of this new alternative. That is why understanding the operation of electronic business, together with the alliance between suitable services and platforms, will be the key to providing a better service and having the desired success in the industry.

What is eCommerce?

Regardless of economic activity and size, all companies have thousands of potential customers on the other side of a computer, cell phone or tablet screen. It is enough to enter social networks to be bombarded by thousands of offers that travel, clothes, food, appliances and even products that promise to be the solution to the fat ones. And it is even common to have a friend or family member who has their own online business, so selling online means the product that the user wants in their hands.

And it is that the online shopping model is not new, since the 60s, people began to talk about electronic transactions between companies and in the 70s commercial transactions were consolidated with the use of technologies such as electronic data exchange and in In the 80s telesales became popular. Much later, with the internet becoming popular among the population, one would speak of commerce on the web when referring to payments generated through credit cards, to give way in 1995 to the arrival of eBay and Amazon, which would be the opening of the path of electronic commerce that continues its development and expansion to this day.

Advantages of Electronic Commerce

1. Globalization

2. Variety Of Products

3. Loyalty of Customers

4. Reduction of Cost

5. Get To Know the Customer