Sign Printing: Top Design Tips to Follow

Posted by Steve Morgan on December 29th, 2023

Leveraging the power of simplicity, design, and contras and optimizing the impact of sign printing. Grabbing the attention of those fleeting moments when potential customers glance at your signs is important.

Business signs are important to your advertising and marketing strategy. You do not want to jump into sign printing without first doing your homework. There is an art to designing your sign and helping you make the best sign for your business, focus on these tips.

1. Look at the Sign Location

You have to consider where the sign is going to be located. Is it going to be placed in a high-setting area, such as a busy shopping mall or highway? If yes, you might have to use attractive, bold elements to stand out against the custom sign printing of your competitors. In case your signs are going to hang solo in a quitter space, a simple design with conventional colors might be sufficient to get the message out.

Don’t forget to consider the local lighting and the type of materials and colors that will surround the custom sidewalk signs.

2. Create a Wise Contrast

Contrast makes the sign easy to read, vibrant, and visible, even from a distance. The more contrast the A frame signs have, the easier it is to see. Thus, you will be able to make the point you want to make to the people.

Color usage is one of the best ways to create a contrast. High-contrast color combos, such as red on white or black on yellow, can easily improve readability and draw attention. This, in turn, will make the message harder to read. It is better to choose opposing colors for the main elements of the signs, such as dark text on a neutral or pale background.

3. Avoid Using Fancy Fonts

Fancy fonts are great when it comes to wedding invitations. However, they will not help make the signs successful. Decorative fonts might be attractive but they are hard to read or understand. It can muddle the message even if it fits the brand image.

Rather, when you are designing custom a frame signs, focus on fonts that are clean, crisp, and powerful. These font types will give the signs a commanding presence, which stands out from the crowd and is read easily by people passing by. To make sure that it is easy to read, go for fonts that had been designed for a certain purpose- display fonts for headlines, body copy fonts for the body copy, etc. Don’t use more than two fonts in a single design as this can lead to confusion.

4. Keep Things Single

When it comes to successfully designing A frame sign printing, simplicity is the key. The more direct and simpler your sign, the easier it is to read and understand without any hassle. Remember, you just have a few seconds to convey your message to the crowd. Focus on a copy that is short and impactful. It should clearly communicate your message in as few words as possible. To avoid confusion, do not use more than two fonts.

The visual design has to be vibrant enough to grab attention but it isn’t so distracting, which can take away from the message. Do not shy away from using white space that helps in drawing attention to a most crucial area of the sign design. For better readability, your aim should be designing the sign with 30%-40% white space.