Why you use Magento for your online store?

Posted by Avijit on August 22nd, 2010

Open source e-commerce solution now has a booming market. Most of the online store owners change their stores by using those open sources, free and advanced shopping cart solutions.

Magento is one of them; it has excellent shopping cart and payment features including the enhanced SEO modules.

Now the question is ? why we are using Magento for online store? Here are the key features you must consider before developing your site in Magento ?

Here are the ?out-of-the-box? feature lists in Magento. Maximum numbers of online store owners, now a day looking for those technologies those are very comprehensive and easy to
use. According to their tests, Magento developers design their community edition of this
application framework.

? Wish List
? Multi Store Feature
? E-mail list
? Product compare
? Products grouping
? CMS for static pages
? Excellent SEO performance
? Advance Search ? Navigation Filter.

You can enable all of those features during installation process.

API integration ? you can integrate different payment gateway and their API inside the Magento. Currently Magento Supports all major payment gateways such as ? PayPal, Authorize.net and many more?not only that, you can add different social networking services
like ? Facebook, Twitter, Digg and many others. To monitor your sites network traffic, you can also integrate the Google analytics, Piwik like network and keyword based traffic monitoring tools.

Magento also offers ?

Site management ? with this feature, you can manage multiple stores from single site administration panel.

Promotional tools ? different Magento extensions enables you to place advertisement into
your site not only that some extensions also offers ? affiliate program based on your site. Concurrently, the SEO extensions and in-built .htaccess system enables you to create the
SEO friendly page titles and other fine tuning of your e-commerce solutions.

Catalog management ? using this feature, you can dynamically add / edit / delete your product information and change your product catalog from site administration panel.

Reporting ? based on this feature, you can change your SEO practice make the necessary
changes to fulfill your customer?s need.

Shipping ? this feature enables you to customize your product shipment methods and related payment information. This extension shows the real-time shipping costs, account specific rates to your customer.

Order Management ? using this, you can track your orders, invoice, and shipment reports, sales reports of your customer. Magento offers a great flexibility to customize your online store. It can be integrated into other external applications easily and it will work perfectly with other systems.

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Joined: August 9th, 2010
Articles Posted: 48

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