How Call Centers are Shaping the Real Estate Industry of Today

Posted by Neha Gupta on September 22nd, 2018

While most of the real estate professionals happily look forward to visiting properties with their trusted clients, there are only a handful of realtors who consent to the task of cold calling, an equally important task which helps them gain new clients. Though real estate cold calling is a simple task that helps them build a business, nonetheless it requires skilled agents on your part to increase the customer base.

Hold on, if you are thinking here of maintaining a dedicated in-house team of cold calling professionals, do not forget to add on the extra cost of hiring and training these agents, keeping them on regular payrolls, providing them various employee benefits along with furnishing them with infrastructure and extra office space to name a few.

However, outsourcing real estate cold calling to a professional service provider can be the best bet if what you’re looking for is to improve profits and reduce overhead costs. Why outsourcing? Because these firms are already well versed in all the cold calling guidelines and possess the required skills to tactfully pursue the prospects.

Moving forward, let’s have a look at what else the real estate industry has to gain by outsourcing its call center department to professional service providers:

Answering Service

Call center agents undertake all the inbound and outbound calls, leaving you ample time to evaluate opportunities and close more deals.

a) In today’s highly competitive real estate market, it’s far better to allow your customers to reach an actual live person in real time rather than relying on automated voicemail systems.

b) Since call centers agents have years of experience handling thousands of calls from home and business prospects looking to buy and sell a property, they impart their knowledge to help these prospects make a decision.

c) Call center agents are well known for offering personalized services and are experts in developing a script well suited to your clients’ needs be it buying, selling, loan modifications, cash investing or mitigation inquiries.

Customer Service

With the help of real estate call center services, you can easily provide your customers with a courteous and responsive 24/7 support without sacrificing your freedom.

a)Since real estate transactions usually involve huge sums of money, it only seems logical to use call center agents that excel in building trust with customers instead of using autonomous voicemails.

b)Another benefit is, call center agents utilize client databases and web portals used on a daily basis in order to provide your customers with accurate and up to date information without disturbing you.

c)The ultimate benefit is gaining the trust of your clients who know that even if they cannot speak directly to you, you are within reach whether they need assistance after work hours or on weekends.

Lead Processing

As you set up your marketing campaign, the leads will start flowing in. With a professional call center processing your real estate leads, you can easily capture every detail without even picking up your phone.

a) One of the many benefits of outsourcing your real estate lead processing is that it allows you to focus only on your business without missing important phone calls or losing leads.

b) A professional call center agent works as an extension of your business and follows your specific instructions to offer a customizable solution along with letting you determine what information to be collected and how to deliver it to your business.

c) Call center software integrates directly with CRM to allow you to directly input leads into your system. These technologies are what make lead processing an efficient and seamless addition to your operation.

Appointment Scheduling

To avoid scheduling appointments from becoming an expensive distraction, outsource your call center services to ensure that all your appointment related phone calls are handled professionally.

a) Today, most people simply do not have time to schedule during your working hours. But with call center services, you can easily accommodate all your clients’ scheduling needs at a time most convenient to them and make more profits in turn.

b) While call centers help your customers schedule their appointments, you can refocus your staff to concentrate on other important tasks such as creating specs or working out some billing issue.

c) Call center software is also quite flexible which can not only be easily integrated with your existing scheduling software to accommodate any scheduling scenarios but can also send you instant updates and any vital personal regarding the booking time.

Closing Thoughts:

Now we know that real estate cold calling requires professionals with a necessary set of skills to give you the ability to remain open 24/7 and carry out the sensible conversation with the prospects regarding the properties for rent, lease, buy or sell along with taking advantage of every potential opportunity that comes your way. Thus, it becomes highly imperative for real estate firms to adopt the services of a renowned call center in order to ensure that all leads are captured and followed up properly for high conversion ratio.

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Neha Gupta

About the Author

Neha Gupta
Joined: July 30th, 2016
Articles Posted: 40

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