Why You Should Go White Label for Client Websites

Posted by Radmin on July 21st, 2019

Because digital marketing is extensive and covers multiple categories within it, many digital marketing agencies struggle to be a place to find all digital marketing services. Anyone claiming to be such often fails to live up to that promise. If you’ve had site visitors looking for a service that you don’t have or can’t provide, faced setbacks while trying to offer additional services, or are a small business struggling with limited resources to compete with larger agencies, a white label website builder might be for you.

Essentially, white label marketing is a fulfillment service where company B does work for company A’s clients. Though company B provides the actual services, it’s company A who resells those services to their clients under their own image and brand and takes all the credit. Company A may have several clients who require services in many different specialized, niche areas. So, instead of hiring a full-time team in-house to specialize in each service, company A uses its name but outsources the work to company B. And there are many benefits to this.

Cost Reduction and Higher Revenue

White label services can broaden what you offer and scale your services portfolio. By outsourcing, you can provide a greater variety of help to your clients based on their individual needs, selling those services with your branding while taking credit for it. With more services offered, you can attract more clients who will come to you to get everything they need. And you’ll have more on the table when making a sales pitch.

And each additional service means more revenue sources. You could have no limit to how many services you can provide to your clients with healthy profit margins while having a third-party provider handling much of your services. While you invest your time in attracting more clients, your in-house staff’s day-to-day duties won’t go neglected, thereby reducing costs of operation. That’s less you’ll spend on salaries, benefits, training costs, and overhead compared to the price of a white label service. 

Improvements

The more clients that you can satisfy, the more you can improve their retention. While third-party providers handle much of the service responsibility, you can focus your time, attention, and resources on managing client relationships. With effective and consistent end-to-end marketing services, you can also foster brand loyalty. And now that you can deliver on your promises by building brand loyalty and reputation, you effectively improve your brand’s image as an authority.

Your clients need websites for themselves. And being a website builder reseller is one service that can help improve your overall service quality. By being an authority, you can have industry experts and specialists as your third-party providers who can build their sites and run their marketing campaigns, SEO content, social media, influencer marketing, and so much more. And they do it all with high-quality precision – all in your company’s name.

With a white label website builder, digital marketing can become more accessible and more affordable for you. And your client’s sites will look clean and professional while you take all the credit.