Local SEO services to promote your local business
Posted by LauraDerbyshire on May 16th, 2020
Over the past few months, I had trouble getting my restaurant business in Denver, Colorado to appear on the front pages of Google Places, Yahoo Local, and Bing. Finally I found the perfect solution for all my difficulties: local SEO. I got in touch with a professional SEO company that provides local SEO services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to improve the search engine page rank of my website and generate more traffic and sales. . Let's see how these strategies worked to promote my business.
Local listing sites: Local SEO uses local listing sites (eg yellow pages, Yahoo, Google, Bing, etc.) that target specific geo / local terms, to optimize local search results. The SEO company provided strategies that helped increase the ranking of my local business listing on these sites. Now when someone searches for specific Denver data related to my business, the information about my business that is stored on all of these sites appears as a superior search improve overall rankings to get more visibility.
With better online visibility, I find that more local customers have started visiting my website, which is working to promote my brand. My service provider took care of choosing only Google-authorized local listing sites to promote my small business.
Linking: Local SEO services include creating inbound links to a commercial website. According to the latest update from Google Penguin, my SEO service provider took it upon myself to create backlinks to my website from trusted websites with content relevant to my business. I realized that relevance was crucial because search engines identify keywords based on backlinks. Another important aspect is the link speed or the speed at which the backlinks are created. The SEO team created backlinks slowly and systematically, as any unnatural speed could cause Google to view my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum posting, and other off-page activities. Variations of keywords, brand text and other strategies were adopted to improve the results.
Social media promotion: My service provider also used effective social media optimization strategies to attract my target audience to my website. They created my business profile on popular social media sites like Facebook, Twitter, Google+, and more, and created posts on them that helped attract local customers to my website. They disseminate the publications through the "Share" or "Like" buttons. As search engines, particularly Google, show search results from social networking sites (Facebook, Google+, Twitter, and more), these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves maximizing the potential of marketing with features (paid ad installation, contests, commercial pages for Google+ and more) on social media sites. In my experience, targeting a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.
Pay per click advertising (paying money to search engines to show your website in top search results) is considered a powerful way to promote online business due to easy implementation, high return on investment (ROI) ) and the best traceability. The SEO team provided my company with PPC advertising services, also known as PPC geo-target. Advertising focused on the Denver area, resulting in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.Also See: My Business, Social Media, My Website, Local Seo, Seo, My, Local
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