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What is employee advocacy & how does it really works?

Posted by karankk on May 28th, 2020

Employee Advocacy in basic words to explain is using your employees as an asset to promote your brand through social media as one of the platforms. Setting a bar in the industry by using the power of people who know you better than your clients is a part of employee advocacy.

Employees are more than just people hired to work, spicing up the work environment employee advocacy can play an important role. Sharing details of a specific campaign, a new event or activity in the organisation and much more, it helps to generate engagement and awareness of an organisation and its work culture which affirms results in a positive approach of attracting clients and skilled employees. Employees are an asset to the company and using them in your overall marketing strategy will play a part to build an audience on social media which will lead towards "Brand Awarness".

Employee Advocacy can change the perspective of an employee towards the organization. It will help the employees to generate new concepts and contents to promote the brand which they work for using their skills which will also showcase extra hidden talents within employees like social selling skills etc. Not just the organization but employees can also be benefited through incentivising their work.

Reading this article may also give you a thought that is it necessary to invest in such a tool. Well yes investing in your employees will not turn into a loss. Employee Advocacy Tool has helped many brands maintain their social media presence. These tools come with many other features and flexibilities. Employee Advocacy helps in encouraging employees which makes them enjoy their work.

Before giving it a try to make sure you consult someone who is already using such tools, ask them their experience, take genuine employee feedbacks and enthusiasm towards employee advocacy.

Also See: Employee Advocacy, Social Media, Basic Words, Yes Investing, Employees, Employee, Advocacy

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