What is Internet Or Online Marketing?

Posted by Naveed on October 14th, 2020

Most of us probably consider ourselves fairly well informed on the subject of Internet marketing, which is also known as online marketing, web marketing, i-marketing or e-Marketing. After all, we surf the Internet, do some blogging, communicate on social media sites, and also watch online advertisers try to persuade us to buy. Although most people probably understand what Internet marketing is, the word itself has often been misunderstood and used vaguely even by those in the field of Internet marketing.


When a blogger talks about Internet marketing, he is actually talking about blogs. When an affiliate marketer talks about Internet marketing, they are actually talking about selling. When an online network marketer talks about Internet marketing, they are actually talking about recruiting and prospecting. Each of these people is talking about a part of the total structure of Internet marketing.


So what is Internet marketing really?

Internet marketing is a total system of interactive business activities on the web designed to plan the product, the price, the promotion and the way to distribute the desired products and services to current and potential customers.

Product (Is your product: innovative - truly unique, adaptable - replacing an existing product, or imitative - new to your company but not new to the Internet market. Brand and packaging influence products),
Price (How much do you think I can get for this item? If the price of the product is too high or too low, it can have a positive or negative effect on the company's Internet marketing campaigns),

To promote your online business is to persuade Internet users to accept, resell, recommend or use the product, service or act favorably on the idea being promoted, and
Distribute or place (Since your product is already ready for your market, it is necessary to establish distribution strategies, including the selection of distribution channels).

Most Internet marketers define Internet marketing as the advertising of products and services on the Internet. This narrow definition reflects the sales orientation that has permeated much online business. Internet advertising is one part of online promotion (others include online personal selling, online sales promotion, and online advertising), and online promotion is one part of the total Internet marketing program. It should be noted in particular that "online promotion" and "online sales promotion" are different. Online marketing is not a single activity nor is it exactly the sum of several; rather it is the result of the interaction of many activities such as design, development, online advertising and online sales.

However, we must also recognize that i-marketing has other dimensions that are much broader than our definition. In the design aspect of Internet marketing, your website is very important. It is where the traffic will be directed and also where most of the sales will come from. Therefore, you need to have a uniquely designed website that is well structured, optimized for search engines with the right keywords and description, rich content and graphics, and has the marketing elements to improve the conversion rate of your visitors.

On the development side, product planning is very important. It is necessary to plan the development or introduction of the right product or service into the Internet market, and at the right price. Will your product be sold through affiliate marketing, network marketing, directly to consumers or directly to other companies (B2B)? There are many other online business models that you can develop based on the specific needs of each individual or company when launching your network marketing campaign.

Your online advertising aspect is also a part of the total online marketing program. There are several online media that you can use to create brand awareness about your product, service, idea or company.


About the Author

Joined: June 29th, 2020
Articles Posted: 54

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