Mobile Ad Geo Targeting for Increased Monetization

Posted by adiquity on July 14th, 2014

Have you heard of the catch phrase that says “Local is the new Global”? The advent of mobile marketing took products and services to each and every prospective customer located even in the remote corners of the world. It expanded the scope of reach, but brought with it, its own series of difficulties. What will a person in Africa do about a sale that is offered in a leading store in the America? There is no use in reaching out to huge people to promote sales and products unless it reaches to the right recipients. All these aspects created a huge revolution in mobile marketing and brought about the concept of mobile ad geo targeting.

So what exactly is geo targeting? It is simply identifying the right customer based on his or her location and providing the right kinds of ads that they can identify with. Geo targeting has also brought about a huge improvement in android app monetization. Wondering how it is possible? Simple, when you target ads based on the location and application, you are more likely to reach out to a person who will be more open to take advantage of the deal that you are providing in your advertisement. So, you have response, leading to higher click rates and sales.

When the mobile phone is connected to the world wide network, advertisers can accurately pinpoint the location of a potential customer. Once the location is identified, the marketing agencies send in the right type of ad to the mobile phone. Take for example, a potential customer is near a huge retail outlet, and he or she gets an ad on the mobile about a sale that is going on in the shop nearby. The person is more likely to visit that store after seeing the advertisement even he or she had no idea of going there before.

Another method used to display the right type of ads is based on the applications users have on their mobile phone. While customers are playing an online game, based on the type of game they are playing, advertisers can send similar games and apps, and encourage them to click.

Plenty of marketing agencies make use of such techniques to enhance their android ad monetization performance. Statistics have shown that geo targeting ads have lead to more click through and better response.

Mobile ad geo targeting offers plenty of advantage to advertisers as well as the e-commerce platforms not just to increase their reach, but also improve their earnings.