What Is The Purpose Of Different Logo File Formats, And How To Use Them?

Posted by Harry on March 31st, 2021

Finally, you are done with logo designing, and you received the final file of your emblem. Now, you might be wondering why there is a logo in different formats, and how to use it.

Well, they are important formats that you would need on different scenarios to use, and build a strong brand identity. If you don’t receive all these files, then you might have to worry. A logo is the face of your brand that has to present on all the different mediums, from digital to traditional.

Each format is used for a specific purpose. Therefore, identifying which formats to use is crucial because the emblem might appear in a variety of places, including on a business card, a website, and a t-shirt. The extensions are divided into two types of mediums, digital and print.

The following are the most popular logo formats:

  • AI
  • EPS
  • SVG
  • PNG
  • JPG
  • PDF

So, let’s find out what is the purpose them, and how to use it!

AI – Adobe Illustrator

It is a vector file of Adobe Illustrator. It is the main file which the designer utilized to edit and design your logo. Usually, it’s called a working, or a master file. The other formats are been exported from AI.

Moreover, it is one of the most impotent files, especially for your future use. You will need this vector file, if ever in future you want some modification and changes in your design, so you can very easily edit it, without losing its quality.

EPS – Encapsulated PostScript

It might be the handiest format for every size. It is a vector file that gives flexibility to your custom logo to be stretched as large as a billboard and compressed as small as a business card print or stationary print.

Moreover, it has a transparent background that will help you to use on different backgrounds, or edit any background of your need while printing.

Therefore, while printing sends the EPS file, as it is more accessible. Until and unless another format is requested specifically.

SVG – Scalable Vector Graphic

It is also a vector file that gives great accessibility to utilize an emblem on various scale size. It is more likely to use on the digital medium and the website, as it looks great on retina display and always be crisp and maintain the quality on-screen than png or jpg.

Moreover, it has a transparent background and opens in Illustrator and web browser.

PNG – Portable Network Graphic

It is a raster format that is based on a pixel. It is not recommended to use it for printing. But, would be best for digital mediums, like website and social media. As it is pixel-based, thus, must be export in the correct size and resolution to maintain the quality.

Besides, it is an easy-to-read and accessible format with transparent background, therefore, could easily be used on your website, blogs, letterheads on a word and Google Docs, Social media profiles, and as a watermark.

Moreover, it is easy to use and to-read file format. The browser loads it faster. And could be easily open on mobile, tablets, computers, and even most browsers also allow you to open a PNG without having to import it.  

JPG, JPEG – Joint Photographic Experts Group

A raster format image could be used for digital and print use. As like, PNG, it is essential to have the correct size and resolution for the purpose you use. Besides, it works well for photographs. It is very accessible and easy to use for social media and web use since it mostly supported by many devices and software.

PDF – Portable Document Format

Last but not least is PDF. It could be a vector file if generated and exported from Adobe Illustrator or other vector software’s. It is a very useful and common type that could easily be open and viewed by many browsers, windows, or Adobe Acrobat Reader.

The main advantage of having a PDF is Formatting stays similar on every device which is very easy to share. If it’s a vector format, then it has a transparent background. But, it can also be transferred from raster formats that have a background.

Moreover, it could be utilized to print on posters, business cards, stickers, and others.


Well, the right logo, designed by a right and professional custom logo design is important. Exactly the same, using the right file format according to need is essential and mandatory. Hopefully, this article has given you enough information regarding its uses.

However, make sure to at least get AI and EPS files from a designer, since you can convert them to another format, but for that, it’s essential to have it.

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Joined: March 23rd, 2021
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